Week 13

In a world of endless creative options - how do you choose your niche?

TIP OF THE WEEK

In a world of endless creative options - how do you choose your niche? What to do? What to focus on? A practice that I think is way undervalued and overlooked is taking the time to understand your why. I truly believe the most valuable thing I did for the start of my business was spending time thinking about my why. Why do I do what I do? What do I truly value? What kind of person do I want to be in my business/creative career? What are my non-negotiables? If you’ve never taken the time to just sit and think about these things behind your creative process - I encourage you to do so!

JORDYN UPDATES

There’s little me out creating this week. Fun fact, a woman caught me doing this and it was very awkward haha.

Highs of the week:
• I’ve been working so hard to build up an online creative community but this week I also really tapped into my local creative community and that was so fun.
• I’ve realized that right now “rest” for me actually looks like being social. I spend a lot of time by myself behind a computer and I often feel drained. Community brings me so much life and this week was a great reminder of that.

Reality of the week:
• Life is life. I’m still battling a lot of the same personal battles I have been for the past few weeks, haha. But I am thankful for how this season is growing me. I’m definitely learning endurance.
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For I am convinced that neither death nor life, neither angels nor demons, neither the present nor the future, nor any powers, neither height nor depth, nor anything else in all creation, will be able to separate us from the love of God that is in Christ Jesus our Lord.” Romans 8:38-39

Something I feel like I’ve been talking about lately is “self-imposed pressure”. I don’t even know if that is a term but I see so many creatives crumbling under a pressure that doesn’t actually exist. I’m not trying to minimize anyone’s experience - but often the pressure we feel as creatives isn’t based in reality. It is an invisible weight that feels like a ton of bricks.

The world of art and creativity is subjective. Creativity is not based in black and white thinking. Two plus two does not equal four in this space. While that is a beautiful reality because it means that creativity has no end - it’s also okay to admit that that reality also makes it hard. When you’re struggling to come up with an idea, it’s often not because there are no ideas left. More likely it’s because there are too many options to explore. How do you collect all of your thoughts into one cohesive idea? How do you actually creatively articulate the ideas floating in your head?

At this point, most of us have heard about analysis paralysis or the example that humans really stress out when given too many options. The more options there are, the harder it is to choose and we end up doing nothing. I think social media and online inspiration has sort of had the same effect on us. Photography and filmmaking used to be reserved to the few people who chose to intentionally pursue the career. Because of social media, it now feels like everyone is a photographer and videographer. One photograph used to be “art” and now that “art” feels lost amongst that sea of photographs out there.

I’m throwing out a lot of random thoughts but I want to circle back to the “self-imposed pressure”. In a world of abundance, it’s easy to feel like we “should” be at a different place than we are. We should be more productive, more creative, more original, more consistent, more unique…you name it. The weight of that is unbearable. Art takes time. Creativity has no rules. Living in that subjective world could bring absolute freedom of possibility but sometimes it has the opposite effect: overwhelm, confusion, and paralysis.

Today, I just want to encourage you to literally drop the weight. Take an inventory of your mind, consider what invisible pressure you might be carrying, and release that. If you’ve been feeling like you’re not creating enough - consider why you feel that way. Who is telling you that?

A humorously, counterintuitive pattern that is common in a lot of us is: we feel like we’re not getting something done “on time”, so we stress out about it, we procrastinate, we become paralyzed, and the project is delayed anyway. How much more peaceful would it be to release this invisible pressure of “on time”, be okay with something taking you longer than you wanted it to, and then put it out there when it’s ready. I’m talking about things like passion projects that don’t really have a set “deadline”. Operating without the invisible pressure is way better than the alternative of procrastination, paralysis, even further delay, and disappointment.

Thanks for reading my scattered thoughts. I hope at least one point resonated with you and helped you this week! :)

I was invited to be a guest on my past roommates’ podcast this week. I talk all about my creative process so I thought you guys would love to hear that conversation.

This week’s creative challenge:

Don’t hate me for this one, but I challenge you this week to join the online community. Come be accountable amongst other creatives who are going to push you to actually pursue your creative goals. If you don’t want to do that through the online community, then I challenge you to go tell someone what you want to do and let them hold you accountable to do it. Don’t keep your ideas a secret - invite other people into your life to help push you to pursue what you actually want to pursue.

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SOME INSTA CONTENT YOU MAY OR MAY NOT HAVE SEEN

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Oh, also…since I’ve been sharing in my newsletter recently…I have another podcast episode out too.

Have a great day!

Best, Jordyn

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